eSC - E_Skootr Championship
/Accelerated the micro-mobility revolution
Partner Story
It’s time to eSCape
The eSkootr Championship (eSC) is a new, technology-enabled, sport for our time. It showcases new technology and equipment, innovative infrastructure and urban athletes in a dynamic sporting platform that emphasises the benefits, pleasure and thrill of micro-mobility.
The brand naming, strategy, narrative and identity has been created to underpin this radical and ambitious property with a smart, tech-led and highly adaptable image. The marque focuses on the agility and speed of micro-mobility, representing riders weaving through city streets and congested traffic. The wider visual identity developed for the Championship is clean, precise and urban in its attitude.
Client
eSC
Services
Purpose & Business Construct
Brand Naming
Brand Strategy
Brand Identity
Launch Event
Art Direction
Livery Design
Social Content
Product Strategy
Website Design
Website
_A new motorsport, engineered for cities
Using sport’s emotive power to engage and inspire today’s youth to adopt micro-mobility systems in a responsible and safety-conscious manner is a different proposition to typical motorsport platforms. Communicating this diverse proposition to such a broad target audience demanded a highly nuanced approach.
/A smart, tech-led & highly adaptable image
Our brand naming, strategy, narrative and identity was developed to underpin this radical and ambitious property. Interstate has utilised a diverse range of touch-points for this exciting new platform. From the website and social content to building a rider recruitment and community eco-system. We also worked closely with Williams Advanced Engineering and Ycom to develop the first of it’s kind racing eSkootr, eSCs’ first competitive device.
:Redefining how our cities move
The adaptable nature of this visual identity system has allowed for a successful evolution of the core identity into a related B2G sub-brand that required a more mature tone of voice, clear and concise attitude that’s ready to advocate for change. With a future-focused and transformative brand, eSC is attracting like-minded partners and renowned brands internationally.
