Based in Bahrain, SICO is an established investment bank renowned for its world class research and enviable reputation for stable investment returns with the highest standards and professional conduct. After 25 years known as the Securities & Investment Company, the Bank decided that a name change was overdue and instructed Interstate to define their brand and visual identity to align with the four letter acronym.
From a consumer point of view it is increasingly important to convey a brand’s vision for the future and nowhere is this more apparent than in the financial services sector which has seen a decline in consumer confidence in recent years.
Despite being unrivalled in Bahrain for its varied capabilities, SICO’s brand identity and communications were not reflecting its expert and trusted status.
Through Interstate’s Bahrain office, we worked to develop a complete rebrand. Unlocking SICO’s new brand began with forming an understanding of what this bank meant to their clients and employees and their aims for the future.
What followed was a considered modernisation of the entire brand aesthetic for SICO, developing an identity that was modern and contemporary alongside being established and robust. All supported by a comprehensive communication kit packaged within a brand guidelines that acted more as a ‘lifejacket’ for support than a ‘straitjacket’ for what can’t be achieved as they grow.
Along with the re-brand we delivered over 200 pieces of key collateral.
On brand launch day SICO Chief Executive Officer, Najla Al Shirawi said, “We are confident that SICO’s new corporate identity will amplify and broaden our appeal in the marketplace, which will support the Bank’s future growth and build long-term brand loyalty as we leap forward to the next phase of our story. With a strong and unified brand identity, we are positioning the Bank to offer a wider client base a progressive suite of products and services that cater to their specific and evolving investment needs.”