Accelerating into a new era

FIA Karting

The FIA's Commission Internationale de Karting (CIK) is the international governing body for the world's Karting Championships – the first steps into racing for all aspiring World Champions honing their skills and dreaming to be 'discovered'.

Karting, whether it be in Great Britain or Brazil has provided all the true greats from Lewis Hamlton at Rye House to Ayrton Senna in São Paulo. Another Brazilian, ex Ferrari driver, Fellipe Massa is the President of the Commision.

Services

  • Brand identity
  • Implementation
  • Brand launch
  • Branded content
  • Animation

Challenge

The FIA required a design that would launch Karting across all its categories into a new era. Karting is one of the most prominent training grounds for talented drivers to the worlds most challenging professional motorsport formulas and yet the branding had not developed for 25 years. The brand application had lost consistency and quality needed for such a valuable category.

Response

As well as creating a strong, modern visual presence, a well-considered framework was required that would accommodate the many varied titles of championships, locations and categories throughout the year.

Original

Transformation

Results

The striking visual system was successfully launched 01/18 by, ex Formula 1 driver Felippe Massa, president of the FIA's international karting commission. Its visual strength and robust application framework has already had a huge impact on communications looking more considered, consistent and elevating the series to the levels of attention it requires.


During creation of the new identity, we developed a framework to accommodate:

4

racing classes

8

locations around the world

6

championship categories

19

races on the 2018 dossier