Zita West Products - Packaging

Taking the lead from high-end cosmetics,
we developed packaging for the products that have
a calm simplicity. The pure, clean shapes of the bottles in semi-opaque glass communicate a sense of scientific efficiency which are endorsed by product descriptions stating their natural ingredients. Initially, the products were sold in select boutique health shops, but such was the success of the range, that the brand is now launching on the high street. To compliment the original packaging, Zita West approached us to develop a range which would sit alongside other available brands, but offer a premium product developed by experts, at a competitive price point. By creating a diffusion range under a new product name, still closely associated with the original brand and more widely available, Zita West has been able to widen it’s target market and increase it’s brand awareness.