V8STAR - Branding a New Series

With the findings and brief agreed the development of an identity began. The solution provided stars but no stripes: a respectful nod to the inspiration without giving the impression of an imported product. Over the next thirty months, Interstate installed a comprehensive identity and management system for V8STAR which positions it as one of the most sophisticated brands in motor sport. The corporate brochure represented a significant step in the development of the identity as it required all elements of the concept to be incorporated into one document. The resulting piece of print is a dynamic and imaginative use of materials, graphics and images and presents the series in a modern, innovative fashion – in tune with the business objectives.