Queens Park Rangers - Stadium Signage

The existing signage at Loftus Road Stadium was in a state of disrepair and most of the information displayed was out of date. We were asked to design a comprehensive wayfinding system to cover both the external approach and internal facilities. We stripped back all the existing signage to reveal a blank canvas and developed a logical, clear hierarchy to display the information. Our audit of the site revealed the amount of signs required was less than previously displayed if the information was condensed and re-ordered in a more concise and logical manner.