Launched in September 2010, the website was conceived to support the new cooking course developed by Jamie Oliver and Edexcel.
The website was a natural extension of the identity we created, used to present a large number of digital documents in various formats. Every recipe was backed with step by step images with how to Skills Video and downloadable PDFs.
Interstate was tasked with the design and planning of the website, developing information architecture, comprising structure and wireframes to cover the flow and growth of content.
As the website would target a disparate group of users: students and teachers, we made sure we'd develop a look&feel that wouldn't alienate either - using fun elements like the badges as navigation devices, and presenting content in a clear and approachable manner.