Group Lotus plc - Lotus 125 Identity

At the heart of the Exos Experience is the Lotus 125. To all intents and purposes a contemporary Formula 1 car with a Cosworth V8 'detuned' to 640hp for durability and a chassis widened for 'comfort'. And whilst the common thinking was that the car should arrive in California in Lotus' traditional racing colours of green and yellow we thought differently. Having had the Exosphere concept approved by the CEO, it was vital that every aspect of the launch resonated with the same message - and equally important - did not confuse new customers with an age-old message. The T125 was an all new concept and should not borrow from the past.

The treatment applied to the Type 125 evokes the dynamic colour changes that occur at the outer atmosphere and therefore characterise the Exos concept. The dynamic and modern finish was complimented with extremely discrete graphics in order to achieve the appropriate level of exclusivity and style for this new Lotus product.

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