Fédération Internationale de l’Automobile - Make Cars Green Brochure

Make Cars Green (MCG) is an international environmental campaign headed by the FIA aimed at promoting measures to reduce the impact of motoring on the environment. The MCG initiative, supported by global partner Bridgestone, was rolled-out at events throughout the Formula 1 2008 season and the championship.

Taking into consideration the style of another successful FIA campaign ‘Make Roads Safe’ (MRS), it was appropriate that the MCG campaign would follow a similar approach, allowing the FIA to build a visually consistent campaign portfolio. Adapting the MRS marque, we brought a tailored look and feel to MCG communications via an extended graphic palette.