Bahrain Mumtalakat Holding Company - Brand Identity & Application

On winning the international pitch to rebrand the Bahrain Mumtalakat Holding Company, Bahrain's sovereign wealth fund in 2009, Interstate worked closely with the organisation to deliver an elegant and strong corporate brand. A brand that will support their growth and investment strategy both in the short and long term.

Throughout the branding process it was important to create a set of effective corporate values and a company spirit that could help them both achieve their vision maintain a strong sense of purpose and direction internally as well as a focus for their recruitment programme. Alongside the brand strategy, a brand identity was developed that captured the professional and considered side of Mumtalakat with their ambitions for growth.