BBQ 25 is Adam Perry Lang's handy field guide which distills the "25 recipes that we cook 95 percent of the time". It is a handy field-guide that is finished in wipe-clean board so it can accompany the BBQ'er to the grill.
It is designed to be immediate, fool-proof and fun. As the majority of BBQ'ers are male, Interstate realised that they don't always respond to long instructions and prefer diagrams; so we devised a mix of traditional written instructions, but simple illustration to add simplicity and immediacy to the book.
To accompany its launch in May 2010, Interstate was also tasked to create a microsite which gave more information about the book and offered the chance to sign up to Adam's database and Newsletter.
Since the launch, the book has featured on popular shows such as Rachel Ray and Jimmy Kimmel Live.