The Power Of
Formula 1®

The Story of Sport & Business


Many think Formula 1® sells itself. But if the story is a secret - who knows what it is that makes this sport so powerful. This comprehensive brand brochure tracks the mesmerising provenance of Formula 1® over 60 years.

Shaping this piece was not going to be easy - nothing like this had ever been done before. Print, probably. Substantial, stylish and comprehensive, yes. Content and theme, to be decided. And, in true Formula 1® style, everything should be bespoke, high quality and inventive.