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The Power of Formula 1

The Story of Sport & Business


Formula 1® is well known but not always well understood.

As one of the most dramatic sports on earth, many of its greatest achievements and most valuable assets are hidden behind a veneer of glamour and celebrity. An incredible show of high-tech innovation, swiss watch precision and trailblazing individuals. It is one attractive and highly tuned performer that has an incredible story to tell.

Tasked with telling this story, we first set-out to explain the F1 brand’s provenance and defining moments.

Through a combination of intensive research, client interviews and authentic case studies, with sharp and purposeful design, ‘The Power of Formula 1®’ distills a complex and multi-faceted ‘circus’ into tangible and enlightening business stories intended to inspire a broad and influential audience.


Formula One Group


  • Brand Definition
  • Print Design
  • Film Treatment
  • Packaging Design
  • Print Production
  • Website

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MINI & Rapha