The Last Dance
In the Kingdom Arena, football royalty clashed in the three-team Riyadh Season Cup, featuring Inter Miami, Al Hilal, and Al Nassr. Dubbed ‘The Last Dance,’ this event saw legends like Messi, Ronaldo, and other global stars compete under the lights on the grand stage. Rising to the occasion, the Interstate team crafted a bold, fan-first experience. A physical and broadcast system that didn’t just capture the energy of waving flags, passionate supporters, and the arena's bright lights—it amplified it, turning the event into a visual spectacle that fuelled the media frenzy surrounding the tournament.
Building a Showcase Experience
The broadcast creative evolved from the globally recognized TIFO phenomenon, deeply rooted in the history of the game. The core concept pays homage to this tradition while seamlessly integrating with the technologically advanced broadcast product that Riyadh Season aims to champion. This ‘always-in-motion’ graphic approach was consistently applied across all deliverables, including scoreclocks, name supers, data-driven displays, and augmented reality overlays.
Digital-First Arena
A host of jumbotrons and innovative digital pillars laid the framework for stage setting, requiring graphics loud and exciting enough to match the tournament's fever pitch. Covering pre-match lineup hype and taking the crowd from whistle to whistle, the graphic package boosted key match moments and transported the crowd into a future-facing, digitally enhanced arena experience they will never forget.
Introducing...
A show of such magnitude required a title sequence that encapsulated the occasion. Legends of the game with trophy-laden careers shared the pitch with some of the most exciting young talent in the hotbed of Saudi Arabian football. The show's introduction brought the heroes to the forefront, showcased the fans who bring the sport its unparalleled magic, and turned up the noise around the city of Riyadh.