Despite years of operation and it’s capital location of Manama, Bahrain, the Palace Boutique Hotel was little known. With 18 charming rooms and an impressive pool, the hotel held great potential and was ready for it’s new chapter. Located within the artistic Adliya neighbourhood, we capitalised on the buzz of the district and the rapidly evolving landscape of tourism to totally reimagine the hotel experience. We achieved this through a new name, brand identity, styling and digital presence.
re-invent and reposition
With a changing culture surrounding travel amongst young globe trotters, requirements of the hotel space also had to evolve. This wave of travellers are displaying new trends, where priorities of short-stay trips include genuine cultural immersion, alongside environments that are grandiose yet relaxing. This is where a luxury boutique hotel should provide the most opportunity, delivering services that are efficient, convenient and informative for packing in as much as you can in an exciting short stay.
Let Life flourish
The target demographic for the new Palmyard Hotel comprises of mainly retreat seekers looking for genuine experiences and meaningful connections. The brand positioning therefore sought to explore a local and global sensibility. For instance, the Palmyard is a comforting escape full of discovery; a self-contained space, yet alive with a vibrant personality. This multifaceted opportunity for escape and reconnection with what is important in life, led us to the final positioning statement: “Let life flourish”.
CURIOUS AND AUTHENTIC
The Palmyard Hotel now boasts a simple and elegant colour scheme, inspired by its natural surroundings. The palette offers warm yet relaxed qualities, without sacrificing the premium look and feel. A series of considered collateral from staff uniforms to in-room messaging, have been purposefully designed to evoke the surrounding rich textures of experience and space.