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NIO Formula E Team

When Interstate began working with the founders of NIO there were 7 employees. With over 9000 employees 4 years later and the company now successfully floated on the New York Stock Exchange, Interstate are proud to have played a part in disrupting the automotive industry.




  • Brand Strategy
  • Visual Identity
  • Livery Design
  • Motion Graphics
  • Animation
  • Film Production
  • Merchandise Design
  • Interaction Design
  • Digital Product Development


With an ambitious growth plan, Interstate were engaged on multiple levels over a period of 4 years to support almost every area of the NIO business.

From setting up the initial global marketing platform through to the purchase of a Formula E team, brand strategy, branding, marketing, development of the performance automotive function within the business and the development of proprietary IP and digital products, our projects were extensive and widely spread across the business.


Setting up a global OEM in 4 years is unprecedented. Interstate's engagement saw the delivery of high-level global automotive and performance automotive strategy, brand development, marketing, advertising, product photography, event and film production.

As an initial proof of competence, Interstate worked with the NIO team to deliver a performance programme for the NIO EP9, a record-breaking supercar that took the Nürburgring Nordschleife lap record and went on to set records for autonomous laps of the Circuit of the Americas ahead of the SXSW festival.

As the company expanded at a ferocious rate, our Creative Technology team developed digital broadcast products and software to enable global broadcast of data-driven company information and intelligence across the four international bases – London, Shanghai, San Jose and Munich.


NIO has succeeded in taking its first 3 cars to market in a record timeframe, unthinkable in ‘traditional’ automotive terms.

The company's user-first brand positioning retains a distinct position in their primary Chinese market and we continue to support the international team on various fronts.

Next Project

The Power of Formula 1