Proof of performance
The creation of the NIO EP9 Supercar was the focal-point of the new NIO brand - globally focussed with high ambitions. The development of the car and its record breaking feats had to be memorialised and leveraged.
The Nürburgring has long been the target proving ground for automotive performance and this is with good reason. The track presents an incredible test of performance but also durability. It is also incredibly difficult to film with inclement weather cycles and a vast physical expanse of track to cover.
To capture the story of the EP9's Nürburgring Nordschleife record-breaking attempt, our team built an emotive narrative that would pair a highly polished approach to cinematography with tight turnarounds and filming in three global locations.
The film premiered at the NIO brand unveiling and remains a central piece of brand narrative – the EP9 continues as NIO's performance cornerstone.