Enabling investors to reach further
Run by a bold, adventurous and highly experienced team, Mera offers an inspiring and expressive alternative to the expected traditional financing routes in the credit marketplace.
Trusted, aspirational and energetic. Welcome to funding and investing with personality.
A brand with personality
As a discrete, private investor and funder, Mera needed a brand that would convey the personality and benefits of working intimately with a team that understands the client as an individual.
The brand is designed to convey both Mera's ambition and the team's experience in their position as a trusted guide.
With the name derived from the Mera peak in Nepal the visual identity blends both traditional graphic elements that reinforce the team's deep sector expertise, with more contemporary use of custom illustration and visual design systems that add a contemporary differentiator in an otherwise sterile financial brand landscape.
Beautiful storytelling
As the most visible primary touchpoint of the brand, the website narrative and User Experience was carefully constructed to allow for an engaging storytelling narrative, clear information hierarchy and meaningful outcomes for both User and business.
From offline to online, the website is the central point of a carefully curated, unified brand experience.
