Shaping the future of motorsport
The Group unites companies as established as Tatuus, ATM, YCOM, Breda Racing and Next Solution Technologies, alongside karting leaders such as Birel ART, IAME and Kart Republic - all with deep roots in motorsport and high-performance engineering. Creating one identity meant finding something strong enough to bring coherence, yet measured enough to respect the heritage each brand has built.
In motorsport, performance is measured in numbers, but its meaning comes from people - the instinct, precision and pride that bring machines to life. That understanding became central to the brand, shaping a system that reflects both the human and the engineered sides of the Group.
WHERE PASSION MEETS PERFORMANCE
The Group’s mission captures the balance at its core: the instinctive, human pull of racing and the technical discipline that defines the sport. That duality runs through every part of the organisation - from how they engineer, to how they collaborate, to how they perform. Their strength lies in bringing those two forces together and turning them into momentum.
This is where intangible emotion becomes tangible excellence. Where machines feel alive, and motion becomes identity. It is this blend of human touch and engineered performance that sets the Group apart.
NAMING THE GROUP
This balance shaped the thinking behind Korus - a name created to unite the Group while giving each company room to retain its own identity. It carries the idea of rhythm, unity and forward motion, with enough presence to stand confidently at Group level and enough restraint to sit above a set of highly specialised businesses.
Just as a chorus brings individual voices into harmony, Korus provides structure without sameness - a name that reflects the Group’s collective strength and shared character.
Engineering the identity
The identity reflects the same interplay of emotion and precision. Its visual language pairs bold, confident elements with structure and clarity; a system built to feel active and directional rather than static. Typography, layout and imagery all echo the tension that defines motorsport - the immediacy of speed held in balance with the engineering discipline that makes performance possible.
This concept of living machines informed the expression throughout: high contrast, expressive textures, human-centred moments and technical detailing working side by side. The identity mirrors the world it represents — engineered but alive, crafted but energetic.
PERFORMANCE IN PRACTICE
Applied across digital, physical and technical environments, the system brings new coherence to the Group and strengthens the relationship between the companies within it. It translates the Group’s mission - innovation, expertise and 360º solutions - into a clear, confident visual and verbal expression.
DESIGNED FOR MOMENTUM
In use, the brand feels dynamic and focused, aligned with the Group’s ambition to shape the future of motorsport. It’s built for growth and engineered to evolve - a system designed to move with the same energy and intention as the world it represents.