It’s time to eSCapeThe eSkootr Championship (eSC) is a new, technology-enabled, sport for our time. It showcases new technology and equipment, innovative infrastructure and urban athletes in a dynamic sporting platform that emphasises the benefits, pleasure and thrill of micro-mobility. The brand naming, strategy, narrative and identity has been created to underpin this radical and ambitious property with a smart, tech-led and highly adaptable image. The marque focuses on the agility and speed of micro-mobility, representing riders weaving through city streets and congested traffic. The wider visual identity developed for the Championship is clean, precise and urban in its attitude.
A new motorsport, engineered for cities
Using sport’s emotive power to engage and inspire today’s youth to adopt micro-mobility systems in a responsible and safety-conscious manner is a different proposition to typical motorsport platforms. Communicating this diverse proposition to such a broad target audience demanded a highly nuanced approach.
A smart, tech-led & highly adaptable image
Our brand naming, strategy, narrative and identity was developed to underpin this radical and ambitious property. Interstate has utilised a diverse range of touch-points for this exciting new platform. From the website and social content to building a rider recruitment and community eco-system. We also worked closely with Williams Advanced Engineering and Ycom to develop the first of it’s kind racing eSkootr, eSCs’ first competitive device.
Redefining how our cities move
The adaptable nature of this visual identity system has allowed for a successful evolution of the core identity into a related B2G sub-brand that required a more mature tone of voice, clear and concise attitude that’s ready to advocate for change. With a future-focused and transformative brand, eSC is attracting like-minded partners and renowned brands internationally.