Life at full tilt.
Aurora is a multi award-winning agency renowned for capturing breath-taking global content across sport, adventure and lifestyle. Historically, Aurora have produced live broadcast and graphic packages for both TV and digital outputs. While they continue to offer this service, their future plans have been directed towards creating original films and documentaries, delving into narratives that surround adventure and lifestyle-based content. Aurora doesn’t do easy. Their philosophy of ‘Life at full tilt’ is truly how they do things, pushing boundaries and defying the odds, time after time.
CONFIDENCE NOT ARROGANCE
Our challenge was to create a brand identity that shaped the face of a company that is proud to be original and dedicated to creating content that get’s the world talking.
Confidence, not arrogance, with no need for pretence. Aurora’s confidence roots from the fusion of expertise and careful consciousness, always resulting in high-quality content.
IMMORTALISE THE MOMENT
The light displays of an aurora are never the same. The colour, movement, and patterns always differ. It is an epic spectacle to experience, perceive and remember.
Aurora’s work speaks for itself, and the new brand has been tailored to both complement and elevate its cinematic content. The content is the hero, front and centre at the core of all Aurora’s digital outputs.
CONTENT THAT GETS THE WORLD TALKING
Aurora have been capturing breathtaking content for over a decade. The new brand gives them the ability to confidently present this body of work in all its glory.
Not only has the content been elevated, but the visual brand has realigned Aurora with the new strategical direction - turning viewers into believers, fans into fanatics, and fleeting moments into powerful memories.
The scale of the positivity to our new brand blew us away. It reinforced to us how important brand articulation is as a statement of who we are, and what we'll deliver when clients work with us.