Zita West Products - Branding

To provide a conducive environment for the development of the brand, we began by defining
a personality and a clear set of values.
From this we were then able to create a look and tone that had the flexibility to grow and be translated across a number of media channels over time, including points of purchase on the high street and online.The resulting brand identity uses the concept of time to intelligently communicate Zita’s holistic approach to each stage of pregnancy; from preparation to inception and ultimately to childbirth. This is illustrated by five gradually increasing coloured circles, each one representing a trimester of a fifteen month nutrition programme.