Keen to increase web sales and conversion, Whisk Hampers revisited Interstate 6 years after the initial identity was created. The application to stationery and packaging was still attracting positive feedback from customers but the website was not consistently delivering this message. It was decided that an identity update was needed - a new marque, that retained the sensibilities of the previous design, but had a stronger screen presence for the web user. A bolder cut of the serif typeface was chosen to create a more solid stacked logotype with the whisking graphic within the letterforms.
The next job was to create a website which would encourage visitors to buy. The clean and sophisticated new design drew together all elements of the identity; white space for clarity, beautiful imagery to tempt the customer and illustrations to add a personal and energetic touch.