Coffee West, a leading independent coffee specialist, approached Interstate with a simple brief – to create a premium, yet characterful rebrand that would create maximum standout in a highly competitive market.
The new name ‘Voyager Coffee’ led us on our own journey of discovery to find the perfect solution. Our concept centred around the theme of exploration, spawning the tagline ’Anything’s possible after a great cup of coffee’.
We created a fresh contemporary mark complimented with hand-drawn illustrations to create a bold identity with a friendly tone. From coffee packaging to exhibition stands, we ensured Voyager began their journey in style. Launched at The Source Trade Show 2015, the reaction to the new look was extremely positive as Andrew Tucker, Managing Director at Voyager commented – “Working with the team at Interstate has been great - right from the start the quality and pace of the work has been phenomenal and most importantly the brand does everything we wanted it to and more besides to really help us stand out from the competition and project us forward in the market”.
We’re delighted with the results and we are looking forward to charting the success of Voyager Coffee in the future.