Unilever, a multi-national consumer products company, partnered with Williams Martini Racing to become a sponsor for the 2015 F1 Season, under its Rexona brand.
We were approached with a simple brief – to create bespoke collateral for guests invited to F1® race weekends, with the ultimate aim of encouraging business networking at each race.
Our solution to this exciting new partnership was encapsulated by the ‘Our Formula to Win’ mantra. We used the Unilever brand segments, together with iconic F1 corner styling, to create bespoke invitations, packaging and supporting material. The visual language created highlighted the global scale of Unilever and its products, whilst showcasing the innovative parallels between F1 and Unilever. We helped equip Unilever with the perfect platform within the F1 environment to achieve maximum brand awareness and convey unrivalled commitment to innovation. It is truly the start of an exciting winning partnership for the future.