Due to the sheer number of applications of the brand, a substantial suite of Master Logos had to be created. From Pantone to embroidery, jpeg to eps, all 216 versions had to retain the dynamic motion of the Primary Brandmarque.
A comprehensive Guideline Document had to accompany the logo suite to ensure correct implementation of the correct logo.
The logos often feature with country flags (Teams, Drivers and Locations so these were created using the same lozenge ‘surface layering’ as found in the multi-faceted Logo.
(Racetrack & Launch Images © DPPI)