The FIA GT1 World Championship Brand has to communicate on many levels. It has to encourage a growing fan-base, align with a multitude of sponsors and speak a single language on the world stage - all of which with a consistency that has to be simple to translate and understand.
The Brand Guidelines were rigorously tested across a large amount of ‘real-world’ applications together with wider scenarios to ensure that no matter where the brand was experienced, it was correct in it’s messaging and execution.
A specific Graphic Design Manual was also created for Team and Circuit use for their design departments to embrace and correctly apply this exciting new brand.
(Racetrack & Launch Images © DPPI)