SPI Cinemas - Brand & Collateral

SPI CINEMAS is the leading cinema company in Southern India, offering state-of-the-art technology and first class experiences through its range of cinema brands.

Our task was to create the master brand, positioning and values that would act as an umbrella across all of its communication both to corporate and end customers and would be brought to life through the booking website and app.

Cinema is a vital part of Indian culture, providing magic and escapism for all. It’s in SPI CINEMAS’ DNA to deliver this 360° entertainment experience - we call it The Art of Entertainment.