Society Dance - Brand Identity

Society Dance is a London-based street dance and hip-hop choreography school, teaching in a number of locations across London.

The aim of Society Dance is to bring people together through the art of street dance. Their mission was clear, as was their values. Interstate was tasked to build a world around the Society Dance ethos.

Founding partners, Ed and Nana’s captivating attitude, character and personality allowed us to create an identity that reflected their skills as an art form and inclusive crew.

We approached the brief aiming to create a bold, brave identity that reflected urban life and the excitement and energy of the Society.

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