Samsung - Brand Identity

With the launch of the new Samsung Smart TV, Samsung’s aim was to align the Smart TV brand with a premium audience and to portray the Smart TV as a desirable, high-end technical product - a must have item.

The answer was to become a prominant sponsor of InterGTM, a racing team in the Porsche Carrera Cup GB Series.

We created a full lock up for the Samsung Smart Motorsport team that aligned well with the Samsung brand, creating a dynamic and exciting look and feel that would stand out on the grid and in the paddock.