'QPR In The Community Trust' is a charity that focuses on creating progressive, vibrant hubs of sporting and social activities, leading to enhanced life experiences for those involved. The aim is to use the power of Queens Park Rangers' fan-base to forge strong and sustained relationships within the local community.
The identity focuses on the famous QPR blue and white stripes. These create ribbons that embrace all involved in the scheme and its projects. This playful element, aimed at the trust's young audience,
is contrasted with classic typography that hints to the club's heritage, yet reflects the stature of the newly established charity. The identity lends itself to a wide variety of applications, including collateral and environmental graphics for the launch event at the House of Lords.