Part of Flavio Briatore's new vision for QPR was to create a 'boutique football club' unlike anything currently in existence in English football. This included the creation of C-Club, a new and exclusive matchday hospitality area within Loftus Road Stadium. Limited to 100 members, benefits include luxury seating and access to a private lounge and Cipriani restaurant.
Taking inspiration from the much coveted Formula One passes, the 2008-09 season pass had to reflect the brand's unique and exclusive position. Hand crafted from transparent acrylic and anodized aluminium, treatments such as laser etching, screen printing and a hologram added to the multi-layered effect.