To ‘entrust’ is to put something in someone’s care. Ntrust take this responsibility seriously and the visual identity was inspired by the literal meaning of the word ‘entrust’. That of placing something of importance into somebody else’s care.
Ntrust relies on being clear and honest in its analytical approach to other peoples business practices. From here it can move forward and enable structured growth throughout the client's company. Ntrust control these aspects with diligence, detailed plans of action and expert knowledge.
The creative concept relies on this essence of clarity. The word ‘trust’ is contained in a set of square brackets. In grammatical terms they hold text to add clarity and embellishment. The marque is simple and strong; immediately recognisable and memorable. It is partnered with paragraphs, sentences and words that reinforce this notion of clarity and honesty.