In the fall of 2015 Natoora started delivering fruit boxes, filled with varieties of their seasonal fruit, to offices across London.
To raise awareness and stand out next to various competitors, Interstate was tasked to design a unique look that would get Londoners to make Natoora their office fruit box deliverer of choice. To launch the office fruit box Interstate created a range of marketing leaflets which were handed out at various London underground stations together with a piece of fruit to people on their way to work.
These led customers to the new stand-alone office fruit microsite that was created to keep this new venture separate form their main brand site. After signing up for an office fruit box for their office it was all about the theatre of the opening. Delivered by a delivery man in Natoora branded uniform, the fruit is wrapped in delicate glassine paper with a Natoora sticker to seal it and placed in a classic Natoora branded fruit crate. Interstate created a variety of designs and the office fruit box turned out to be a great success.