Kinsella & Ziegler - Identity & Website

A break-away from Hearken Legal, Siobhan Kinsella and Richard Ziegler partnered up to become an agile and reputable company. Both well known names in their individual fields of in-house and private practice (respectively), Kinsella & Ziegler needed a new brand and identity to continue to gain market awareness under their new guise.

Wishing to appear a fresh and vibrant player in the field, we worked together to create an identity that would appeal to both sides of the K&Z target audience: the traditional Private Practice client and the more contemporary side of In-House. The resulting marque and zesty supporting graphics are a perfect balance of the two.

The comprehensive website introduces the new team and identity, setting a professional but approachable tone through the simple use of bold typography and colour.