Google Inc. - Getting Business Online Website

Getting Business Online is a joint program between Google and Pearson, its aim, to help thousands of small and medium sized businesses to gain practical knowledge about getting better online.

The project had an ambitious target to educate 180k UK SMBs in the first year of launch, using a freemium business model and then to launch free and paid modules, followed by a phased rollout of additional content.

Interstate was tasked with creating a new marque as well as a user-friendly and exciting website. Hand-drawn icons and an alphabet were devised to support the identity as well physical applications.