Since 2000 the FIA World Rally Championship has been the primary motor sporting challenge of Ford‘s blue oval brand. The company has a long tradition in rallying, formerly with the Escort and now with its best selling Focus. Thus World Rallying has taken centre stage in Ford’s product marketing and dealership communications.
During 2001 Ford carried out an evaluation study and established a new plan to improve the link between sport and mainstream marketing. Interstate was asked to develop the design and implement it across the team’s assets. This also involved a range of print collateral including the ‘Experience’ brochure, intended to promote the eventside hospitality opportunities, and the Ford Rallye Sport identity guidelines.