The transformation of waste oils and residues into sustainable biofuels is a highly innovative and rapidly growing market.
Quickly becoming one of Europe’s leading biofuels producers, Organic Waste Management (OWM) based in the Wirral, was operating one of the largest biodiesel facilities in the UK; collecting waste oils and residues and them into high quality advanced and competitively priced sustainable fuels and lubricants, for use across a wide range of industry sectors, from transport and marine to industrial heat and power.
A new brand was required to reflect the company’s advanced capabilities and positioning at the forefront of this exciting industry; its vision of increasing adoption of biofuels, becoming a leading global supplier and further developing the emerging markets of Asia and Europe.
The brand needed to be contemporary and cutting edge, avoiding all the usual clichés attached to renewable energy, whilst enabling its global customer base to better recognise its range of premium products.
After a rigorous naming and trademarking process, the name Ennovor was chosen, combining the two key elements of the brand - energy and innovation. This is supported by a bold word marque, confident graphic style and contemporary colour palette that differentiates from the competition.