DonorTechnologies - Branding

Inspired by modern technology’s iconography, the master logo is immediately recognisable as a button, and metaphorically represents the virtual ‘hub’ that DonorTechnologies provides to bridge the gap between donator and charity. The ‘speaker’ symbol suggests communication and is styled using line work to express a sense of technical knowledge and expertise.

For the sub-branded products, each department’s individual expertise are conveyed through a secondary typeface and varying colour palettes.