Bahrain Chamber of Dispute Resolution, in its partnership with American Association of Arbitration (BCDR-AAA) has a clear vision and mission - to be at the forefront of Alternative Dispute Resolution (ADR) both regionally and globally, establishing Bahrain as a truly international arbitration centre.
Interstate was invited to help BCDR-AAA realise this vision through an enhanced brand identity.
A thorough review of the brand identity and touchpoints began with the subtle, yet powerful refinement of the brand marque - bringing the elements together to create balance, unity and openness.
Each individual graphic asset was then considered and refined, creating an organised and structured visual language that would enable the organisation to communicate its services clearly, consistently and professionally - and compete globally.
Renowned, specialist Arabic calligraphic artist, Hussein Alazaat was chosen and directed to create unique, bespoke art pieces based on the key brand pillars of BCDR-AAA: Independence, Integrity, Professionalism and Resolution (Decision). These would form the basis for the graphic language - marrying the traditional and personal with the modern and dynamic.
Once in place, the new visual language was applied to all communications touchpoint, from corporate collateral to a new user-friendly website.