BBC Good Food and Ebury Press relaunch their best-selling cookbook series and a new healthy eating range, with a modern and colourful new design, crafted by Interstate.
BBC Good Food has been successfully feeding the nation with delicious dishes and top tips for the kitchen for the past 25 years. To celebrate this momentous anniversary, BBC Good Food refreshed its identity and tasked Interstate with bringing it to life across its long-standing best-selling cookbook range as well as their exciting new healthy-eating range, Good Food Eat Well.
With a target audience of budding chefs from 9 to 90, the design demanded clarity, legibility and versatility. Our designs ensure that every recipe is easy-to-follow through the use of iconography and arrangement. While the fresh colours pop on the relaunched Good Food range, the Eat Well range takes a stronger and more zesty approach - colour palettes that are guaranteed to stand out on the cookery book shelves.
The results are delicious - Good Food just got great!