The Serious Barbecue book by Adam Perry Lang is still today the ultimate guide to the thrill of cooking with just meat and fire. To celebrate its second print run, Interstate was tasked with creating a refreshed new look across a number of applications that takes Serious Barbecue beyond the bookshelf into a living brand.
We achieved this by creating a book cover that reinforces the Adam Perry Lang brand, a look and feel heavily influenced by Adam’s passion for simple meat and fire barbecue.
This new look and feel developed from a book cover into an identity that was applied to Adam’s special event, The Serious Barbecue Backlot BBQ and the events microsite.
The Serious Barbecue Backlot BBQ is one-of-a-kind dining experience designed to celebrate the re-issue of the Serious Barbecue book. A hugely successful event in which customers visited the Jimmy Kimmel Live Backlot for some truly amazing barbecue.
We created a responsive microsite which acted as the main hub for all information and news for the event. From ‘Where to find us?’ to “Pre-Ordering food’ the microsite allowed users to get involved within the event easily at any time.
This event increased the already high profile reputation of Adam Perry Lang and his brand and here's to seeing more Serious Barbecue events in the future.