Simultaneous to the development of the powerboat identity, we also developed the Junior Rally Team livery. Design developing the racing cars and support vehicle liveries to bring them into line
with the new dynamic brand message. As well as achieving a consistent and distinct identity across both the Powerboat Team and the Junior Rally
Team we also conveyed two key messages.
Firstly, capturing the sheer excitement and adrenalin behind the respective sports, and secondly conveying the overall brand message of delivering worldwide exposure for Abu Dhabi as a destination.