Colour is a powerful force within sporting activities and 'owning' a colour helps differentiate your team from the competitors. Within powerboat racing many teams used a white base with hints of colour.
With this knowledge we focussed on the 'Heritage Red' of the master brand and by combining it with
a technical silver, were able to give strength and presence to the ADTA powerboat livery that enabled it to stand apart from the rest. Added to this, Arabic script for 'Abu Dhabi' used as a super graphic added speed and motion to the boat. This powerful look and feel was then applied to the full range of team collateral including team clothing, team areas, hospitality tents and driver helmets creating
a cohesive team brand which elevated the brand
of Abu Dhabi during each appearance.