Inspired by modern technology’s iconography, the master logo is immediately recognisable as a button, and metaphorically represents the virtual ‘hub’ that DonorTechnologies provides to bridge the gap between donator and charity. The ‘speaker’ symbol suggests communication and is styled using line work to express a sense of technical knowledge and expertise.

For the sub-branded products, each department’s individual expertise are conveyed through a secondary typeface and varying colour palettes.

Sketches of the initial concepts showing the development of the 'speaker' device

The master logo for the overarching DonorTechnologies brand

Colour palettes and typography styles for each of the products developed and produced by DonorTechnologies

The stationery suite comprising of the letterhead, compliment slip and business cards

Business cards are styled in the corporate colour palette with the reverse sides taking on a highlight colour from the six individual products