Swapit is the leading online swapping & trading community for young people. 

Members earn virtual currency Swapits for every item they swap and they can also earn Swapits from responsible brands and organisations for activities such as: visiting websites, product purchase, completing research surveys, eating healthy food at school and more.

Young people bank their Swapits and can then spend them on a wide range of new and second-hand items on the Swapit website which Swapit then post to the winner.  There is no contact between members.

The Swapit Community:
The Swapit audience are aged six to 18 years old:

• 700,000 registered accounts
• 10 million monthly ad impressions
• 40,000 monthly swap transactions
• 11+ minutes average session time

The website was brand new from the ground up to ensure that all the old site’s foibles and criticisms were laid to rest. Interstate created an expandable site that has deep, functional foundations.

To ascertain the size of the Swapit Website, a site diagram showing all levels of navigation and content is illustrated and agreed by the client. This acts as a guide for the entire design and build process.

A 12 column grid was developed to accommodate the high level of advertising banner content (and their many shapes and sizes) on the site. To streamline the process of design approval, where necessary, sketches of site detailing were signed off before com

Each aspect of the site’s functionality was created in ‘Wireframes’ before the design process took place. This was to ensure all the complex functions worked and agreed by the client.

Certain facets of the functionality were ‘Prototyped’ to ensure they worked as expected, again, before the design process began.

A branded banner complete with strong invitation to sign up and a bold, ‘chunky’ navigation system ensured maximum clicks per user and encouraged new users through this new, intuitive interface.

A grey and blue shell allows the vibrant content including banners to stand out on the page whilst retaining a strong ‘Swapit’ identity. Homepage (l) & Logged in User’s Personal page (r).

A comprehensive navigation ensures ease of use for the User’s specific requirements.

The user has their own functional ‘Dashboard’ to control and view their content. Chunky graphics at all key points make the process fun and understandable.

Rich content, clear functionality and chunky graphics make Swapit a great place to be.