Olympic and World Cycling Champion Nicole Cooke is an inspiration to thousands of young people. Her success has been her springboard to the establishment  of Vision1 - an all female cycle racing team.

The spirt and focus of Vision 1 is on personal development as well as sporting success and, formed with a powerful team spirit, its objective is to build the strongest and most united team required to win in the 2012 Olympics.  An equally bold, dynamic and confident team identity was required to inspire the riders to achieve these goals.

The chosen design makes use of two themes. Cycling references form a ‘spinning star’, depicting the team’s star quality, and the team ethos is represented by use of overlapping shapes in the typographic marque and the ‘V1’ icon.