World and Olympic Champion, Nicole Cooke, is an inspiration to thousands of young people.  Using her status within cycling she established Vision1 - an all female racing team.
 
The spirit and focus of Vision1 is as much about sporting success as personal development, formed with a  powerful team spirit their objective is to build the strongest and most united team required to win in the Olympics 2012.  An equally bold, dynamic and confident team identity was therefore essential to inspire the riders to achieve these goals.
The chosen design makes use of two themes. Cycling references form a ‘spinning star’, hinting at the team’s star quality and the team ethos is represented through the use of overlapping shapes in the typographic marque and the ‘V1’ icon.