The necessity for a flexible proposition translated into a discipline of simplicity across all media, nowhere more important than on the website.
Here, the design was kept clean by utilising space wisely and the content concise but informative. Intelligent solutions such as doubling up a bold homepage introduction paragraph to serve also as the site navigation. A fine radiant graphic linework, inspired by the detailing of a palm leaf is used to bring type and image together and to form a background texture. The navigation and overall
site structure is deliberately compact by using collapsible sections within pages ensuring the site appears concise but also able to expand should the user wish to find out more.