Entrenched in the values of Shariah law, the identity of VC Bank had to reflect the accuracy and integrity of it’s activities. The branding uses a rigid colour palette of a deep green and vibrant purple, subtly Arabic in origin and carried through into the image usage. Fine radial graphic linework, inspired by the detailing of a palm leaf, is used to bring type and image together and to form a background texture for items such as stationery, corporate brochure and newsletter.